SALT & STONE
CAMPAIGN | ART DIRECTION | BEAUTY | AI PROTOTYPING | DIGITAL
SALT & STONE is a modern skincare brand that sits right at the intersection of coastal grit and minimalist luxury. This project is about bringing that “high-performance nature” vibe to life, treating skincare as an architectural balance between raw elements and refined science.
I used this mini campaign to explore a full visual system, from the initial mood to the final motion. Generative AI acted as my digital playground: Midjourney built the rugged environments, Nano Banana 2 dialed in the specific color palette, and Kling handled the high-end video. I tied it all together using Weavy, using its node-based workflow to keep the creative flow seamless and the final output feeling like one cohesive story.
Moodboard & Direction
The visual direction was driven by softness, clarity, and controlled contrast. Inspired by mineral surfaces, light diffusion, and subtle reflections, the mood balances natural elements with a polished, editorial finish. Every frame was designed to feel calm, tactile, and elevated.
Conept – PURE BY NATURE
Pure by Nature explores the brand’s connection to elemental environments. The product is placed within mineral-inspired settings, salt surfaces, soft water reflections, and light-driven textures, reflecting purity and natural origin.
The contrast between raw elements and refined form creates a balance between nature and precision, reinforcing a clean, modern luxury aesthetic.
The project was approached as a full visual system. Each element, spray, water, light, and gesture, was art-directed to feel cohesive, minimal, and physically believable.
Creative Exploration: Midjourney
Generative AI was used as a controlled creative system rather than a shortcut, allowing for precision and iteration across both still and motion.
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Midjourney → generated the base environments and initial compositions, particularly the mineral-inspired surfaces and spatial context
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Nano Banana 2 → refined color palettes and tonal balance, helping achieve the soft interplay between beige, blue, and subtle pink hues
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Kling → brought the visuals into motion, enabling cinematic sequences with controlled timing, fluid interactions, and high-end movement
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Weavy → acted as the core workflow tool, using a node-based system to fine-tune outputs, control consistency, and integrate all elements into a cohesive visual narrative
This combination allowed for rapid exploration while maintaining a high level of art direction and consistency across assets.
Campaign Images Prompts
Clear cylindrical glass perfume bottle with a thick transparent base and rounded black cap, partially filled with pale amber liquid and a minimal off-white label. Positioned on a sculptural base of honed travertine and translucent salt rocks.
High-end editorial fragrance photography, slightly low and intimate angle with balanced negative space. Soft side natural light creates crisp highlights on the glass, illuminates the liquid, and reveals texture in the stone, with subtle sparkle in the salt crystals.
Minimal, softly blurred mineral gradient background in pale blue, beige, and blush tones. Luminous, refined, and quietly luxurious mood.
Clear cylindrical glass perfume bottle with a rounded black cap, partially filled with pale amber liquid, placed diagonally on a smooth mineral surface blending salt and travertine textures.
Top-down editorial composition with off-center placement and generous negative space, emphasizing the graphic layout and surface detail.
Bright diffused natural light creates crisp highlights on the glass, illuminates the liquid, and reveals subtle texture and sparkle in the ground.
Minimal, continuous mineral background in pale blue, beige, and blush tones. Calm, refined, and quietly luxurious mood.
Clear cylindrical glass perfume bottle with a rounded black cap, partially filled with pale amber liquid, gently held in one hand and slightly angled to catch the light.
Top-down editorial composition over a smooth mineral surface with subtle texture and delicate sparkle, softly blending salt and stone.
Soft diffused natural light creates clean highlights on the glass, illuminates the liquid, and gently defines the hand.
Minimal, calm, and quietly luxurious mood with a refined, tactile feel.
Brown-skinned woman holding a clear cylindrical glass perfume bottle with a rounded black cap, partially filled with pale amber liquid. The bottle remains sharp in the foreground while her face sits slightly behind, softly focused with relaxed expression.
Tight, high-end editorial composition combining portrait and product, with layered depth and balanced negative space.
Soft diffused natural light from the front highlights skin, glass, and liquid, while the mist catches the light with a delicate, airy texture.
Minimal blurred mineral background in pale blue, beige, and blush tones. Fresh, sensual, and quietly luxurious mood with a refined, modern feel.
The Result
A modern, minimal beauty campaign where light, material, and motion work together to create a refined, high-end narrative.
