YUNO
BRAND SYSTEM | PACKAGING | CAMPAIGN | AI PROTOTYPING | DIGITAL
YUNO is a modern wellness brand built around a dissolvable strip format, reimagining supplementation as something intuitive, architectural, and designed to live in sight.
The project spans brand strategy, identity, packaging design, campaign development, and web art direction, building a cohesive system from insight to execution.
Generative AI was integrated as a structured prototyping tool to explore visual systems, color universes, and scalable campaign environments before final art direction was locked.
The Challenge
Traditional supplements are bulky, clinical, and visually intrusive.
They are designed to be stored away, not integrated into daily life.
The goal was to create a system that feels intentional, compact, and confidently present within modern environments.
The Strategy
YUNO is built on a simple belief: people already know what their bodies need.
The name reflects that confidence, a quiet acknowledgment that clarity already exists. Rather than instructing or pressuring, the brand supports moments throughout the day: movement, focus, travel, ritual, rest.
Wellness becomes guidance without noise.
A system designed to meet you where you are, because you know.
The System
The identity translates this idea into architectural form.
A matte cube replaces traditional round bottles, transforming packaging into an object designed to live in sight. The dissolvable strip format reinforces this reduction, compact, intuitive, and free from unnecessary bulk.
Fully saturated color universes define each flavor, while restrained typography maintains composure and clarity.
To ensure cohesion before final execution, visual systems were prototyped iteratively, testing color atmospheres, lighting direction, and material realism across packaging and product applications.
Campaign Direction
Each product exists within its own immersive color environment, governed by consistent lighting logic and saturation boundaries.
Campaign assets were developed through controlled exploration, allowing rapid testing of lifestyle contexts, atmospheric depth, and scalability across web and social.
Generative tools accelerated variation, but compositional constraints and brand rules preserved integrity. The result is a system that expands confidently without losing clarity.
The Outcome
The result is a cohesive brand ecosystem spanning identity, packaging, and campaign — designed to scale while maintaining structural discipline.
YUNO positions wellness not as something to correct, but as something to own.
