VIBE UP
BRANDING | SOCIAL MEDIA
VibeUp is a funding platform created by Regan Hillyer and Juan Pablo Barahona, with the mission of uplifting individuals and the planet through the power of giving. Built on the belief that by investing in the world, we also invest in ourselves, VibeUp inspires generosity and positive change.
For the branding, I designed a logo and visual identity inspired by the concept of “vibing up”—radiating positivity, growth, and fulfillment through the act of giving. The design incorporates dynamic, uplifting shapes that symbolize energy and expansion, while the color palette reflects warmth, light, and a sense of higher vibrational frequency. Across social media and the website, I helped create a cohesive aesthetic that embodies the spirit of connection, impact, and transformation.