Veit Eco needed a brand identity that aligned with their mission to protect marine wildlife and combat plastic pollution. Their focus was on creating products in harmony with the ocean and making a positive impact. To reflect this, I designed their branding and packaging using the colors of the seas—water, algae, corals, and sand—along with subtle graphics that evoke the ocean and its creatures. This visual approach reinforces their commitment to sustainability while helping tell the story of their positive contribution to the environment.

The owner, a passionate surfer, wanted to give back to the ocean that has given her so much. I reflected this intimate story in the website’s visuals, using calming ocean tones and personal imagery that evoke the feeling of being at sea.

Additionally, I provided art direction for the brand’s photography, ensuring that the visuals captured the essence of Veit Eco’s mission—authentic, nature-driven, and deeply connected to the ocean.