Açaí Original is a Brazilian brand bringing the authentic taste of açaí to Portugal. They needed a brand identity that would capture the essence of their tropical roots and seamlessly apply across events, retail, and promotional materials.

Inspired by the vibrant energy of Brazil, we created a dynamic visual identity that highlights the rich purples of the açaí berry, contrasted with fresh, lively hues. The logo features elements like the waves of the sea and a palm tree, symbolizing the brand’s connection to nature and its tropical origins. From packaging to event activations, every design element was crafted to reflect the brand’s natural, refreshing, and exotic appeal.